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DIGITAL MARKETING
KNOW WHAT THE MARKETING
Go To Market
How We Work: Goals in mind, always
Understanding the target audience
We use data to analyse which are the most vital and attractive segments to target your customers in the go-to-market sense
Define your value proposition
Discover the unique features of your product or service and connect with what your customers’ needs and your capability. We then convert these connections into a promising value proposition ensures your distinction from the competition.
Get the message through
We use our knowledge of the market and industry to know exactly what the customers want. We then assist you to craft the message which clicks on the target audiences’ mind.
Chart your route to market
We analyse which routes your target audiences take and define the channels where you can target them to succeed. We also design the sales and support system which you can use to serve these channels.
Why We Differ:Â Why We Differ
We analyse you
We study your organisation to analyse your go-to-market abilities across marketing, sales and distribution. This allows you to know what you can leverage and what areas need work before rolling out your go-to-market strategy.
We keep digital in mind
We imbue our digital acumen at every step of go-to-market strategizing. Be it social media marketing, online sales channels, or sales force automation etc, we create your go-to-market strategy digitally viable from the start.
We understand channels
Having successfully helped various businesses achieve their goals, we are able to design the best support structure for your go-to-market strategy.
We focus on the outcome
We generate the go-to-market strategy with achievable objectives and measurable goals. Based on a realistic assessment of your capabilities and the business environment. As a result, our strategies are more effectively implemented and deliver better results.
Sales and Channel Excellence
How We Work: Get better at sales
Identify unknown growth prospects
Most organisations plan sales strategies in a top-to-bottom style and rarely go in the details. This approach leaves various viable options overlooked and untapped forever. We use data analytics to identify such overlooked opportunities for sales growth help you reach the summits.
Build strategies for a multi-channel world
In a multi-channel world, balancing the requirement to extend your reach with the essential managing costs and brand experience. We help you identify the right combination of channels to reach your most important customer segments more cost-effectively.
Enhance your product availability
Expanding your product presence doesn’t always increase revenue unless you match it with consistent availability and superior customer experience. We track your on-shelf and on-screen presence, the brand experience, and the transition between different channels to eliminate the shortcomings.
Digitally enable your sales force
We help you distribute your sales resources effectively via data-driven segmentation, targeting strategies and the adoption of the latest digital technology innovations. We develop systems that help your sales professionals get industry-leading performance and outcome.
Why We Differ: We navigate the real and the virtual
We combine analytics with insight
We bring together the power of advanced analytics and on-ground human insights to help you discover new opportunities for sales growth.
We navigate a multi-channel world
Our experience helping B2C and B2B brands migrate and integrate online channels helps us steer your omnichannel strategy in the right direction.
We understand digital
Digital is rapidly disrupting the traditional sales approach. Our fluency in digital tools and our insights into the impact of emerging digital trends helps you reimagine your sales organisation for the online era.
Customer Insight
We use advanced data analytics to generate new insights into your customers’ changing behaviour
Use analytics
We employ the latest algorithms of advanced analytics to gain actionable insights into your customers’ needs, buying behaviours, and brand experiences.
Human touch
We deploy ethnography and behavioural science to study your target market via observation, focus groups, and day-in-the-life exercises. We also engage with your customer interaction teams to tap their valuable experience and intuition.
Filter your customers' needs
We combine insights from quantitative and qualitative sources to construct multiple need profiles within your target customer cohort.
Define new segments
We use advanced analytics and digital marketing to develop precisely targeted micro segments that bring greater personalisation to your marketing efforts.
Leveraging human and machine intelligence
Studying human behaviour
The value of customer insights depends upon the methods and skills used for conducting interaction and collecting information. We use ethnography, behavioural science and the most reliable approaches, to truly get into the minds of your customers.
Latest techs, best results
We apply cutting-edge techniques like web scraping, digital listening and advanced analytics to gain customer insights. Our analysts mine your troves of customer data, track your customers’ buying journeys, and gauge their sentiments on social media, to reveal their real behaviour.
Digital Marketing
How We Help: Get found Digitally
Predict consumer behaviour
We analyse how your customers or leads engage with your brand across various channels. Our specialists track your leads’ digital footprints and predict their behaviour for retargeting.
Shortlist technology tools
From mobile apps to augmented reality and machine learning, the variety of digital marketing tools is expanding and getting more intricate. We assist you to navigate the digital marketing ecosystem and identify the most relevant tools for the job.
Lead with Content
In the digital marketing field where information is a vital selling point, content becomes the king of the spectrum. We develop a strategy for creating relevant, engaging and entertaining content on a regular basis. Helping you become the trusted resource for your target audience.
We create a brand image
Digital marketing allows your brand to start two-way communication with the audience but it also comes with some new risks. We create a backup plan for effective reputation management and PR to ensure the image damage is minimised.
Why We Differ: Breadth Digital
Directing Digital efforts towards your organisational goals
A digital marketing strategy can’t achieve its intended target if it isn’t integrated with your broader marketing objectives and business goals. We create the strategies to fit your business priorities and make the best out of the digital integration for maximum effectiveness.
Measuring Results
Everything from an impression to a deal (and its defining factors) are measurable in digital marketing. We take the advantage of this to use the numbers to their highest potential and erase ambiguity and doubt completely .
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Get in Touch
IXM Creations
At IXM Creations, we take pride in being the foremost exporter of winter and comforter home textiles. Our commitment to quality craftsmanship and luxurious materials sets us apart in the industry. Elevate your living spaces with our premium products, designed to bring warmth and comfort to your home. Experience the epitome of style and coziness with IXM Creations.
- contact@ixmpro.com
- 7 Peninsula Pl Apt 203 Boston, Massachusetts 02125PI
SEND A MESSAGE
Get in Touch
We will respond to your message as soon as possible.
IXM Creations
At IXM Creations, we take pride in being the foremost exporter of winter and comforter home textiles. Our commitment to quality craftsmanship and luxurious materials sets us apart in the industry. Elevate your living spaces with our premium products, designed to bring warmth and comfort to your home. Experience the epitome of style and coziness with IXM Creations.
- contact@ixmpro.com
- 7 Peninsula Pl Apt 203 Boston, Massachusetts 02125